How to Optimize Your Squarespace Website for AI Search Engines

Written By Amy Sohn

If you feel like search is changing really fast right now, you’re not wrong.

People aren’t just typing keywords into Google anymore. They’re asking full questions in tools like ChatGPT, Google’s AI results, and other AI-powered search engines. Those tools are answering back without always showing a list of links.

So the big question is: will your Squarespace website show up in those answers?

The good news: yes, it can. And you don’t need custom code or anything fancy to make it happen.

Here’s how I recommend optimizing a Squarespace website for AI search engines, based on how these tools actually read and use content.

First, What Is AI Search?

Traditional SEO is about ranking your website on page one of Google.

AI search is different. Instead of ranking pages, AI tools:

  • Read your content

  • Decide if it clearly answers a question

  • Pull pieces of it into a summarized response

This is often called AEO (Answer Engine Optimization).

Your goal isn’t just to rank anymore. It’s to be clear, helpful, and trustworthy enough that AI chooses your words as the answer.

1. Write Like You Talk to Your Clients

This is the biggest shift.

AI search tools understand natural, conversational writing much better than stiff, keyword-heavy content. If your site sounds overly corporate or vague, it’s much harder for AI (and humans) to trust it.

What this looks like in practice:

  • Write how you’d explain something on a call

  • Use simple language

  • Skip the buzzwords

Example:

Instead of:

“We offer comprehensive Squarespace solutions for modern businesses.”

Try:

“I design Squarespace websites for small business owners who want something professional but easy to manage.”

Clear always wins.

2. Use Headings That Match Real Questions

AI relies heavily on headings to understand what your page is about.

If your headings are vague or clever but not specific, you’re missing an opportunity.

Better heading examples:

  • Is Squarespace good for small businesses?

  • How much does a Squarespace website cost?

  • How long does it take to build a Squarespace site?

These are the exact kinds of questions people ask AI tools.

In Squarespace:

  • Use one Heading 1 for the page title

  • Use Heading 2 for main sections

  • Use Heading 3 for sub-questions

This structure makes your content much easier for AI to scan and understand.

3. Answer the Question Right Away

One thing AI loves? Direct answers.

After each heading, try to answer the question in one to three sentences before going into more detail.

Example:
”Is Squarespace good for SEO?

Yes, Squarespace is a solid option for SEO for most small businesses. It includes built-in tools for page titles, meta descriptions, mobile optimization, and clean site structure.”

You can then expand below with tips or examples.

This makes your content more likely to be pulled into AI-generated answers.

4. Show That You Actually Know What You’re Talking About

AI search engines prioritize content that shows real experience, not generic advice.

You can do this by:

  • Referencing work you’ve done

  • Explaining why something works

  • Sharing patterns you see with clients

For example:

“When I’m building Squarespace sites for service-based businesses, I’ve found that FAQ sections almost always improve clarity and conversions.”

That kind of insight builds trust. For readers and AI.

5. Don’t Skip Squarespace’s SEO Settings

Even with AI search, the basics still matter.

Every page on your Squarespace site should have:

  • A clear SEO title (not just your business name)

  • A helpful meta description written for humans

  • One main topic per page

You can find this under Page Settings → SEO.

A good rule of thumb: write your meta description like a short answer, not an ad.

6. Add FAQ Sections Wherever They Make Sense

If you do one thing for AI search, let it be this.

FAQs are incredibly effective because they:

  • Match how people naturally ask questions

  • Are easy for AI tools to scan

  • Help you show expertise without sounding salesy

Great FAQ topics include:

  • Pricing

  • Timelines

  • Who your service is (and isn’t) for

  • What happens next

Accordion blocks or simple text both work great in Squarespace.

7. Use Internal Links to Create Context

AI doesn’t just look at one page. It looks at how your site fits together.

Link between your:

  • Blog posts

  • Service pages

  • About page

  • Contact page

This helps AI understand what you specialize in and which pages matter most.

Bonus: it also makes your site easier for real people to navigate.

8. Keep Your Content Updated

AI tools favor current, relevant content.

You don’t need to rewrite everything constantly, but it does help to:

  • Refresh blog posts at least once per year

  • Update examples

  • Adjust wording as search behavior changes

Small updates go a long way.

Final Thoughts

Optimizing your Squarespace website for AI search isn’t about tricks or shortcuts.

It’s about being clear, helpful, and specific.

If your website genuinely answers the questions your ideal clients are asking in plain language, with good structure, you’re already doing most of the work AI search engines are looking for.

And the best part? Those same improvements make your site better for humans, too.

Ready to Optimize Your Squarespace Website for AI Search?

I specialize in designing and optimizing Squarespace websites that are:

  • Easy for you to manage

  • Clear and client-friendly

  • Structured so search engines and AI tools understand them

Whether you need a few strategic tweaks or a full website refresh, we’ll focus on making your site clearer, smarter, and more effective.

Contact me to see how we can optimize your Squarespace site for AI search.

Amy Sohn https://www.urbandalewebdesign.com
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